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We borrowed this from a smart social media consultant. She hits the nail on the head.
Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies.
Social Media Innovation Will No Longer Be Limited By Technology.
Mobile Will Take Center Stage.
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Facebook should be an integral part of a company's social media/branding/advertising fabric. But just putting up a Facebook Fan page and expecting FB users to notice you is like buying into"social media and they will fan me"....it ain't gonna happen.
Promotions. We use technology from Wildfire to build and manage promotions for our clients.
Philanthropy. We advise our clients to adopt the triple bottom line principle: People, Planet, Profits.
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We're big believers in cloud computing. Like any computing platform, clooud computing has its risks. We use Rackspace because it has superior security features. But we always advise our clients to practice security as if their lives depended on it.
Black-hat hackers got into an unnamed website hosted on Amazon's servers then proceeded to install an illegal command and control infrastructure.
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CMO's will expand their social media budgets in 2010. But they're still tethered to old school thinking in terms of measurement. We believe there may not be a direct 1:1 relationship between social media campaign and sales, certainly not in the short term as the social media initiatives work to increase brand awareness, establish a company's unique value propostion, find new markets, differentiate against competition, rectify market misconceptions...
Nearly two-thirds of chief marketing officers plan to increase social media budgets in the next year, but they are also expecting more in return, according to a new study. The survey of 133 CMOs, conducted by social commerce company Bazaarvoice and the CMO Club, found that nearly three-quarters who didn't attach revenue expectations to social media spending in 2009 will start doing so next year.
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Another scary statistic we have blogged about before is that 85% of banner ad clicks are done by 8% of all internet users.
So what do these facts tell us?
Forget banner ads. Instead, engage in an intelligent SEO campaign that starts with making sure your web site is properly architected to leverage organic SEO. If you have the budget, spin up a PPC campaign, but make sure you manage it precisely and constantly using tools like Google Analytics, SpyFu, Quantcast, etc.
What about Facebook???
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