Ruder Finn's first-ever Mobile Intent Index

Confirming what we know instincitively from our own - and our clients' - experience, this study shows:

- 91% of mobile phone users go online to socialize compared to only 79% of traditional desktop users.
- Mobile phone users are 1.6 times more likely to manage finances compared to traditional desktop users (62% versus 39%).
- Mobile phone users are 1.4 times more likely than traditional desktop users to rally support for a cause (67% versus 47%).

http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html

So what does this mean?

"Mobile phones have become the way people organize their lives—managing finances, connecting with friends, purchasing products—and this trend will only accelerate," said Kathy Bloomgarden, Ruder Finn co-CEO. "The mobile phone is becoming the most powerful online device, and the faster businesses can adapt their services to harness consumer mobile intent, the more rapidly they can capitalize on understanding their customers to drive growth."

Hard to disagree. We advise our clients, if they aren't already deep into mobile, to get smart quickly about what mobile means to them.

Here's Ruder Finn's press release: http://www.prnewswire.com/news-releases/new-study-shows-intent-behind-mobile-internet-use-84016487.html