How to keep your Facebook Fans engaged

Facebook should be an integral part of a company's social media/branding/advertising fabric. But just putting up a Facebook Fan page and expecting FB users to notice you is like buying into"social media and they will fan me"....it ain't gonna happen.

Promotions. We use technology from Wildfire to build and manage promotions for our clients.

Philanthropy. We advise our clients to adopt the triple bottom line principle: People, Planet, Profits.

New products. Tell the world via facebook. But don't stop there. News releases, traditional communications channels. Ask your fans to honestly evaluate your products. mashup new products with promotions and create a Video Sweepstake where fans create videos about their use of your products. Post these videos to your FB fan page, YouTube channel, Flickr.