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Ruder Finn's first-ever Mobile Intent Index

Confirming what we know instincitively from our own - and our clients' - experience, this study shows:

- 91% of mobile phone users go online to socialize compared to only 79% of traditional desktop users.
- Mobile phone users are 1.6 times more likely to manage finances compared to traditional desktop users (62% versus 39%).
- Mobile phone users are 1.4 times more likely than traditional desktop users to rally support for a cause (67% versus 47%).

 

The Yin Yang of Cloud Computing

As we have written in previous blogs, we believe in cloud computing, offer Rackspace hosting to our clients who want to lower their IT Total Cost of Ownership and simplify their technology footprint. We also understand the security risks implicit in putting data in the cloud and sharing processing with other customers.

This article discusses security issues and upside possibiities offered by cloud computing. http://www.technologyreview.com/web/24166/page5/

It's a bit dense but worth a read especially if you're seriously considering migrating some of your IT apps/processing out of your data center and into the cloud, whether it be Rackspace, Amazon EC2/S3 or any number of cloud computing services providers.

Kreeer's security experts are available to advise you on these critically important strategic matters.

 

 

10 ways social media will change in 2010

We borrowed this from a smart social media consultant. She hits the nail on the head.

Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies.

Social Media Innovation Will No Longer Be Limited By Technology.

Mobile Will Take Center Stage.

 

 

How to keep your Facebook Fans engaged

Facebook should be an integral part of a company's social media/branding/advertising fabric. But just putting up a Facebook Fan page and expecting FB users to notice you is like buying into"social media and they will fan me"....it ain't gonna happen.

Promotions. We use technology from Wildfire to build and manage promotions for our clients.

Philanthropy. We advise our clients to adopt the triple bottom line principle: People, Planet, Profits.

 

 

Amazon EC2 security breach

We're big believers in cloud computing. Like any computing platform, clooud computing has its risks. We use Rackspace because it has superior security features. But we always advise our clients to practice security as if their lives depended on it.

Black-hat hackers got into an unnamed website hosted on Amazon's servers then proceeded to install an illegal command and control infrastructure.

 
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